For merchants & sellers

One inbox.
One AI. Every customer channel.

Talk to customers on WhatsApp, Instagram, Facebook, Shopify, or WooCommerce — from one Choir workspace. Sela reads every message, drafts replies grounded in your catalog, and (when you\'re ready) sends directly. Escalates to you when it matters.

Set up your shop Browse fulfillment partners

No credit card. Free during open beta.

choirworkspace.com
Inbox18 open
M
Mary BandaWhatsApp

Do you have IBR 0.5mm sheets in Kabwe?

K
Kelvin ZuluInstagram

Can I pay on delivery?

M
Mercy ChandaWhatsApp

Received, thank you 🙏

B
Bright PhiriFacebook

Do you deliver to Livingstone?

C
Chibale MusondaShopify

Bulk price for 100 units?

M
Mary BandaWhatsApp · +260 97 8 234 567awaiting reply
M
Mary14:22

Do you have the IBR 0.5mm sheets in Kabwe? How much for 20?

Sela · draft

Yes — IBR 0.5mm is in stock, 20 sheets is K2,400 + K180 delivery to Kabwe. Should I send you a payment link?

catalog · stock ok· Kabwe in delivery zones·confidence 0.94
Sela in assisted mode

Everything you need on day one

Not a starter kit. The actual thing.

  • Every channel, one queue

    WhatsApp Cloud, Instagram, Facebook Messenger, Shopify DMs, WooCommerce notes, plus a Custom API for anything else. Every customer, one thread per conversation.

    • Automatic customer identity resolution
    • Full history + search across every channel
    • Assign to a teammate or let Sela handle it

  • Sela — your merchant AI

    Three modes: observe (drafts nothing), assisted (drafts every reply for you to send), autonomous (sends directly, escalates on hard questions).

    • Escalation triggers you set: keywords, order value, low confidence
    • You edit her draft or send as-is with one click
    • Never invents products, prices, or delivery zones

  • Your catalog, imported cleanly

    Import from Shopify, WooCommerce, CSV, or over CAP from a partner-built shop system. Sela quotes from the exact stock levels she can see.

    • Real-time stock via product.* CAP events
    • Snapshot handshake for initial catalog seed
    • Variant + tag + price + image support

  • Workspace knowledge base

    Where you are, delivery zones, return policy, hours — anything the catalog doesn't cover. Sela reads it before every reply.

    • Plain markdown editor
    • Tags + audience gates (customer / staff)
    • Every miss becomes a "gap" the admin can fill

  • Orders → fulfillment

    When an order is paid, it routes into your Fulfill queue (or a partnered courier's). Status flows back into the customer's thread automatically.

    • Paystack + inline payment links
    • Contract with any fulfillment center on Choir
    • CAP order.status_changed + tracking events to your ERP

  • Broadcasts + campaigns

    Send a WhatsApp broadcast, an Instagram DM campaign, or an order-status ping — all from the same workspace, all governed by Sela's tone rules.

    • Per-channel templates + governance
    • Opt-out tracking baked in
    • Analytics: response rate, resolution time, escalations
Sela — three modes, your guardrails
Observe
Reads. Never sends.
Assisted
Drafts. You send.
current
Autonomous
Sends directly.
Autonomous guardrails
Escalation keywordsrefund, complaint, manager, lawyer
Max order valueZMW 5,000.00
Low-confidence fallback< 0.60 → draft mode
After-hours behaviourassisted 20:00 – 07:00
Last handoff · 14:03 · "refund" matched → drafted, escalated to Salwa

Trust her as far as you want

Three modes. Guardrails you set.

Sela starts in assisted mode — she drafts, you send. When you're ready, flip her to autonomous with escalation triggers that protect the tricky cases: refund keywords, high-value orders, low-confidence replies, after-hours behaviour.

  • Observe / assisted / autonomous — switch anytime
  • Escalation keywords, order-value ceiling, confidence floor
  • Every handoff logged; you always see why Sela paused

How you get there

Set it up in minutes, not weekends.

  1. 01

    Sign up + say "merchant"

    One sentence to the wizard, or pick the Merchants card. We seed a commerce workspace without the team-chat starters.

  2. 02

    Connect a channel

    WhatsApp Cloud, IG, FB, Shopify, WooCommerce, or a Custom API. One field, one webhook.

  3. 03

    Import your catalog

    CSV, Shopify sync, or ask a CAP partner to send it — Choir upserts every product.

  4. 04

    Turn Sela on

    Start in assisted mode: she drafts, you send. Flip to autonomous when you trust her tone. Escalation triggers keep you in the loop for the hard ones.

Answers

What people ask us most.

How is this different from a shared inbox tool?+

Sela isn't a template picker. She reads your live catalog, your workspace KB, your delivery zones, and the customer's conversation history — and drafts a reply grounded in all of that. When she can't answer, she says so and escalates.

What does WhatsApp cost?+

Choir is free during open beta. You pay Meta directly for WhatsApp Cloud API messaging (conversation-based pricing). Nothing extra to Choir on top.

Can Sela really send messages autonomously without me?+

Yes, in autonomous mode. You set the guardrails: escalation keywords ("refund", "manager"), order-value ceilings, low-confidence fallback to draft. She stays in draft mode by default until you turn autonomous on.

What if I already have a shop system?+

Plug it in over CAP. We ship first-class support for Shopify + WooCommerce; anything else uses the open protocol. Two-language SDK. See our CAP docs.

Where does my customer data live?+

Your workspace. Nothing is used to train models. Sela's memory is scoped to your workspace and cleared when you delete it.

Ready to give Sela your inbox?

Sign up, connect WhatsApp in one screen, and reply to your first message with Sela's draft. Free during open beta.

Start selling on Choir

Free during open beta.